About

My name is Taylor Wallace, aka Wally, a nickname that I picked up as a kid.  I am currently based in Atlanta, Georgia, USA.  

I started taking photos over 15 years ago, after years of following my favorite band around the country. I had a strong connection with the live music community, and a burning desire to somehow contribute to the music scene where in which I found connection and purpose. I knew I had a natural eye of how to frame a shot since my father was also a professional photographer in the 1970-1980’s. That natural eye for photography, mixed with always having a strong interest for emerging technology, created the perfect skill set to launch my photography career, diving in head first and hardly ever looking back.

My early photography years were spent at a live music venue in Atlanta, called Terminal West, where for over two years I would work the bar, but also make sure to photograph 5-10 minutes of every band/artist that came through the doors, sometimes 5-6 shows a week. The goal each night was to capture, edit, and post a unique image before the show was over. It was the perfect training grounds and learning space to sharpen my camera skills in a low light concert setting.

While these early years in ATL were some of my favorite, my photography skills were truly perfected when I started working alongside a handful of extremely talented individuals in the industry, at two different companies, Alive Coverage (event photography) and YouVisit (virtual tours). Being on a team of photographers where we constantly bounced ideas, advice and experiences off each other was incredible for my personal and professional growth.

The "iWally” brand (established in 2010) was started as a personal photography project, hence the "i" before "Wally”. Yet, over the years, I’ve learned that far more can be accomplished with the power of teamwork and collaboration. I’m very grateful for all the amazing experiences and incredible people I’ve met on this photography journey, and I couldn’t be more exited about the future and where this camera will take me next!

Thanks for checking out the site and please feel free to contact me with any questions or comments.

Link to Alive Coverage site: